Inspired by centuries of Ayurvedic wisdom, our plant based formulations are clinically tested, and thoughtfully crafted to support intimate wellness at every stage of womanhood.
Wisdom, passed down through generations.
Long before “clean beauty” had a name, women across India drew on botanicals like rose, aloe, turmeric, and sandalwood in rituals of care. Ayurveda Sutra carries this tradition forward - honoring classical Ayurvedic knowledge in formulations made for modern life.
Why Women Choose Sutra
Inspired by Ayurveda
Developed by an Ayurveda Doctor and crafted with plant-based botanicals drawn from centuries of women's wellness traditions.
Clinically Validated
Independently evaluated through gynecologist, dermatologist, and HRIPT testing because women deserve proof, not promises.
Life-Stage Specific
Kumari for women under 45. Naari for women over 45. Two formulations designed to support your body's natural changes.
Gentle by Design
Hypoallergenic, pH-balanced, and formulated for comfortable everyday intimate care.
Verified Clean
Free from SLS/SLES, parabens, phthalates, synthetic fragrance, formaldehyde, and PFAS independently verified through laboratory testing.
Certified Vegan & Cruelty-Free
We prioritize sustainability in our ingredient sourcing, working with suppliers who share our commitment to ethical and eco-friendly practices.
Discover Your Ritual
Thoughtfully crafted for every stage of womanhood.
Care that started with a conversation.
For over a decade, women sat across from Shilpika Devaiah, an Ayurveda Doctor, asking questions they often felt uncomfortable asking anywhere else. Questions about intimate health. Hormones. Menopause. Sensitivity. Confidence and kept hearing the same thing from women: “I just want to know what I’m putting on my body.”
Ayurveda Sutra was born from those conversations, bringing together the wisdom of Ayurveda, thoughtfully crafted plant-based formulations, and modern scientific validation to create intimate care designed for every stage of a woman's life.
Transparency became the foundation: clearly disclosed ingredients, independent clinical and laboratory testing, and a commitment to substantiating every product claim.
The wisdom is ancient. The proof is modern.
The Sutra effect
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Inspired by Ayurveda
Every formulation begins with the timeless wisdom of Ayurveda and thoughtfully selected botanicals, reimagined for modern everyday wellness.
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Formulated with Purpose
Every ingredient earns its place, selected to work in harmony with your body's natural balance and crafted with intention, never excess.
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Proof Before Promises
Trust is earned through transparency. From clinical testing to ingredient disclosure, every claim is backed by evidence, not marketing.
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The Sutra Standard
| Scroll left to right | Sutra | Conventional Brands |
|---|---|---|
| Formulated for your life stage, by an Ayurveda Doctor | ||
| Gynecologist, dermatologist, and HRIPT tested | ||
| Free from SLS/SLES, parabens, phthalates, synthetic fragrance, formaldehyde, and PFAS | ||
| Plant-based and 96%+ naturally derived* | ||
| Vegan and cruelty-free certified |
Rooted in Tradition. Backed by Science. • Made for Every Stage of Womanhood. •
Certified & Verified
Don’t just listen to us
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Finally, an intimate wash that doesn't irritate. Gentle, no fragrance, and I actually trust what's in it. -
At 52, nothing felt made for me anymore. Naari is the first product that gets where my body is now. -
Switched from a drugstore wash and the difference is real. Comfortable all day. -
Now the best part of my daily routine! -
I've been obsessed since launch. Their products smell so so good and feel so smooth. -
Knowing it's clinically tested gave me the confidence to try it. So glad I did.
From the blog
Shipping worldwide
Plant Based
24/7 support
Good for you
Vegan
Clinically Tested
No Synthetic Fragrances