Privacy policy

Last updated: July 5, 2026

Ayurveda Sutra ("Ayurveda Sutra," "we," "us," or "our") operates this store and website, including all related information, content, features, tools, products, and services (collectively, the "Services") to provide you with a curated shopping experience. Ayurveda Sutra is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understand this Privacy Policy and the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from that information:

  • Contact details, including your name, billing address, shipping address, phone number, and email address.
  • Financial information, including payment-card information, financial account information, transaction details, payment method, payment confirmation, and other payment-related information. Payment information is generally processed by our payment providers rather than stored by us in full.
  • Account information, including your username, password, security questions, preferences, and settings.
  • Transaction information, including the items you view, add to your cart, add to a wishlist, purchase, return, exchange, or cancel, and your past transactions.
  • Communications with us, including information you provide when you contact customer support or otherwise communicate with us.
  • Device and network information, including information about your device, browser, network connection, IP address, and unique identifiers.
  • Usage information, including information about how and when you interact with or navigate the Services.
  • Marketing preferences, including whether you have opted in to receive marketing communications and your communication preferences.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, make a purchase, submit a form, or otherwise provide personal information to us.
  • Automatically through the Services, including from your device when you use our products or services or visit our website, through cookies and similar technologies, and through information generated by your interaction with the Services.
  • From service providers that help us operate the Services, including providers involved in payment processing, shipping, fulfillment, analytics, customer support, and cloud storage.
  • From business, advertising, and marketing partners, and from other third parties where permitted by law.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use personal information to provide the Services, including to process payments, fulfill orders, arrange shipping, process purchases, returns, exchanges, or cancellations, remember preferences and items you are interested in, send account and order notifications, create and manage customer accounts, enable product reviews, and create a customized shopping experience. We may also use personal information to understand and improve our products, website, customer service, and Services.

Marketing and Advertising

We may use personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail where permitted by law and in accordance with your communication preferences. We may also use personal information to show or measure advertising for our products and services on the Services and on other websites or platforms, including based on items you have previously purchased or added to your cart and other activity on the Services.

Security and Fraud Prevention

We use personal information to authenticate customer accounts, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you register an account, you are responsible for keeping your account credentials confidential and secure.

Communicating with You

We use personal information to provide customer support, respond to your inquiries, communicate about your orders or account, provide effective Services, and maintain our business relationship with you.

Legal Reasons

We may use personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies; to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings; and to enforce or investigate potential violations of our terms or policies.

Cookies, Analytics, and Similar Technologies

We use cookies and similar technologies, such as pixels, tags, and web beacons, to operate and improve the Services, remember preferences, understand website traffic and customer interactions, measure the effectiveness of our marketing, and provide or measure advertising where permitted by law.

Depending on the services we enable, these technologies may be provided by Shopify and our analytics or advertising service providers. You may be able to manage certain cookie preferences through our cookie banner or privacy settings where available, your browser settings, and the "Your Privacy Choices" link on our website where applicable. Blocking certain cookies may affect the availability or functionality of some features of the Services.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy. These circumstances may include:

  • With Shopify, vendors, and service providers that perform services on our behalf, such as IT management, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping.
  • With business and marketing partners to provide marketing services and advertise to you. These partners may use information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to share personal information for targeted advertising or cross-context behavioral advertising. You may exercise applicable choices through the "Your Privacy Choices" link on our website, where available.
  • When you direct, request, or otherwise consent to the disclosure of certain information to third parties, such as when we ship products to you or through your use of social-media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction, such as a merger, acquisition, financing, reorganization, or bankruptcy.
  • To comply with legal obligations; respond to subpoenas, search warrants, and similar requests; enforce our terms and policies; or protect and defend the Services, our rights, and the rights of our customers or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit through the Services may be transmitted to and shared with Shopify and with third parties that may be located in countries other than the country in which you reside, in order to provide and improve the Services.

In addition, to help protect, grow, and improve our business, we may use certain Shopify features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. In those circumstances, Shopify may be responsible for certain processing of your personal information and for responding to certain privacy requests relating to that processing. For more information about Shopify’s privacy practices and available privacy rights, please review Shopify’s consumer privacy policy and privacy portal.

Third-Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties. If you follow a link to a site that is not affiliated with or controlled by us, you should review that third party’s privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party sites or content. Information you provide on public or semi-public platforms, including social-media platforms, may be viewable by other users and may be used by those platforms in accordance with their own terms and policies.

Children's Data

The Services are not intended for use by children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you are a parent or guardian and believe that a child has provided us with personal information, please contact us using the details below so that we can take appropriate steps. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share," as those terms are defined by applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measure is perfect or impenetrable, and we cannot guarantee absolute security. Information sent to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information.

How long we retain personal information depends on factors such as whether we need it to maintain an account, provide the Services, comply with legal obligations, resolve disputes, enforce agreements, or protect our rights and the rights of others.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances. We may decline a request where permitted by applicable law.

  • Right to Access / Know: You may have the right to request access to personal information we hold about you.
  • Right to Delete: You may have the right to request that we delete personal information we maintain about you.
  • Right to Correct: You may have the right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability: You may have the right to receive a copy of personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to applicable exceptions.
  • Right to Opt Out of Sale, Sharing, or Targeted Advertising: Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of personal information or the processing of personal information for targeted advertising, as those terms are defined under applicable privacy laws. You can exercise applicable choices through the “Your Privacy Choices” link on our website, where available. If you visit our website with the Global Privacy Control opt-out preference signal enabled, we will treat that signal as an opt-out request for the device and browser used to visit the Services, where required by applicable law.
  • Managing Communication Preferences: You may opt out of promotional emails at any time by using the unsubscribe link in those emails. If you opt out of marketing communications, we may still send you non-promotional communications, such as messages about your orders, account, or transactions.

To exercise any applicable privacy right, please contact us using the contact details below. We may need to verify your identity before processing a request, as permitted or required by law. Where allowed by law, you may designate an authorized agent to submit a request on your behalf. Before accepting a request from an authorized agent, we may require proof that you authorized the agent to act for you and may require you to verify your identity directly with us.

We will not discriminate against you for exercising applicable privacy rights.

Complaints

If you have concerns about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge a complaint with your local data-protection authority.

International Transfers

We may transfer, store, and process personal information outside the country in which you live. If we transfer personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant United Kingdom authority, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice where required by applicable law.

Contact

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise any privacy rights available to you, please contact us at:

Ayurveda Sutra
support@ayurvedasutra.co
800 3rd Ave, FRNT A, #1164
New York, NY 10022
United States